$4.2MSeed Round Raised
9 wksEngagement to Close
3Term Sheets
// The Challenge

Where the Founder Started

The founder came to us with a compelling embedded lending product -- B2B, SaaS-delivered, targeting the MSME segment -- but had been in a self-directed fundraise for four months with nothing to show for it. The deck was not landing, the investor list was misaligned, and the founder was losing confidence in the process.

Specific problems: the deck led with product features instead of market insight; the financial model showed implausibly optimistic profitability; and 60+ VCs had been approached with a single generic email template.

// Our Approach

The GMAV Capital Playbook

W1-2
Narrative and Materials RebuildRewrote the pitch around the core insight (GST + UPI data as an underwriting moat), rebuilt the financial model with conservative scenarios and detailed unit economics, and restructured the deck to 12 slides with a sharp investor thesis on slide 1.
W3-4
Investor List CurationBuilt a 95-investor target list filtered by fintech thesis, MSME lending exposure, and stage fit. Ranked by warm-intro accessibility and mapped second-degree connections through the founder network.
W4-7
Omnichannel Outreach CampaignLaunched personalised LinkedIn, email, and warm-intro outreach simultaneously. Generated 38 first meetings across 4 weeks. Adjusted the market-size framing after week 5 feedback showed investors wanted a clearer path to $1B+ TAM.
W7-9
Diligence and Term Sheet ManagementManaged parallel diligence tracks with 6 investors. Provided weekly investor update emails, organised customer reference calls, and coordinated timing to drive competitive tension across three simultaneous term sheets.
// Results

What Was Achieved

The round closed in 9 weeks. Three VCs co-invested: one India-focused seed fund as lead, one Singapore-based fintech specialist, and one family office. Total raise: $4.2M at a $22M pre-money valuation.

  • 38 first meetings generated in 4 weeks
  • 6 investors moved to active diligence
  • 3 term sheets received within a 10-day window
  • $4.2M raised at $22M pre-money -- 18% above target

The process GMAV ran gave us something we did not have before -- competitive tension. For the first time in the fundraise, investors were asking us to move faster, not the other way around. -- Founder, Mumbai Fintech

// Want a Similar Result?

Every fundraise is different -- but the process disciplines that drive fast closes are consistent. Book a free strategy call to discuss how we would approach your specific situation.